Genessee Blog
Genessee’s digital marketing experts offer their best advice, research, how-tos, and insights—all in the name of helping you improve your site’s SEO and elevate your web presence.
Tips For Creating Websites That Convert
Do you want a website that portrays your brand aesthetic while driving sales and revenue? If you do, you’re in the right place! Although colors, templates, and fonts contribute to the overall appearance of a website, strategic copy, calls to ...
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Is It Time To Redesign Your Website?
New year, new website? When was the last time you evaluated your website’s performance? Websites are an essential marketing tool for businesses ranging from local start-ups to non-profits to international corporations. Your website communicates your brand and company story to ...
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Kansas City PPC Management — Don’t Let Google Waste Your Money
PPC (or pay-per-click) advertising is one of the most powerful tools in your digital marketing strategy—that is if you know how to leverage this resource effectively. It can be incredibly frustrating to pour money into your PPC ads without seeing ...
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6 Signs It’s Time To Hire A Digital Marketing Agency
As a business owner, you may be reluctant to outsource your marketing to a digital marketing agency. Businesses can benefit from the expertise agencies bring in SEO, social media management, and website development. We have outlined six signs indicating that ...
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5 Ways A Website Can Benefit Your Business
A website can bring many benefits to a business. Whether connecting with local clients or advertising products worldwide, you need a website for promotion, connection, and growth. In this article, we will discuss five key elements to include in your ...
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Responding To Reviews
If you are wondering how to respond to reviews, why replying to customers is important, and how interacting with consumers can boost your SEO, these tips are for you! Online reviews reveal how people perceive your business, product, or service ...
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The Top FREE Keyword Research Tools for Content Creation
These free keyword research tools are helpful for amateurs and professional content writers! Some of these tools have paid options so that you can upgrade as your company grows. If you struggle to optimize your ads and blog posts for ...
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Why SEO Matters: The Importance of Search Engine Optimization for Your Website
If you're running a business, it's important to make sure that your website is seen by as many people as possible. This is where search engine optimization comes in. When people are searching for information online, they are more likely ...
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