Genessee Blog

Genessee’s digital marketing experts offer their best advice, research, how-tos, and insights—all in the name of helping you improve your site’s SEO and elevate your web presence.

 

Social Media Best Practices: Twitter For Business

With its fast-paced nature and large user base, Twitter offers an excellent opportunity for businesses to connect with their target audience, boost brand visibility, and drive engagement. The micro-blogging platform is ideal for B2C companies targeting the demographic of males ...
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How Local Shops Should Optimize Google Business Profile

In today's digital era, having a strong online presence as a retail store or local boutique is more crucial than ever before. With millions of people searching for businesses online every day, it's essential to make it easy for potential ...
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Social Media Best Practices: TikTok Marketing For Businesses

TikTok has captivated millions of users worldwide with its short-form videos and viral trends. With over 2 billion downloads and a predominantly young audience, TikTok offers businesses a unique platform to connect with their target audience authentically and creatively. In ...
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Social Media Guide: How To Create A Facebook Business Page

A Facebook business page is an essential part of any Facebook marketing strategy. With over 2.8 billion monthly active users, the platform has become one of the world's most popular social sites. B2B and B2C companies that regularly update their ...
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Why You Should Stop Googling Your Business

Have you ever googled your business to check your organic search rankings? The results may have disappointed you. Regularly checking where your business shows on a search results page by Googling it is more detrimental to your website marketing than ...
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Tips For Creating Websites That Convert

Do you want a website that portrays your brand aesthetic while driving sales and revenue? If you do, you’re in the right place! Although colors, templates, and fonts contribute to the overall appearance of a website, strategic copy, calls to ...
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Is It Time To Redesign Your Website?

New year, new website? When was the last time you evaluated your website’s performance? Websites are an essential marketing tool for businesses ranging from local start-ups to non-profits to international corporations. Your website communicates your brand and company story to ...
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Kansas City PPC Management — Don’t Let Google Waste Your Money

PPC (or pay-per-click) advertising is one of the most powerful tools in your digital marketing strategy—that is if you know how to leverage this resource effectively. It can be incredibly frustrating to pour money into your PPC ads without seeing ...
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6 Signs It’s Time To Hire A Digital Marketing Agency

As a business owner, you may be reluctant to outsource your marketing to a digital marketing agency. Businesses can benefit from the expertise agencies bring in SEO, social media management, and website development. However, entrusting your marketing efforts to a ...
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