Genessee Blog

Genessee’s digital marketing experts offer their best advice, research, how-tos, and insights—all in the name of helping you improve your site’s SEO and elevate your web presence.

 

Social Media Best Practices: How To Use Pinterest for Business

Pinterest is a visual discovery and bookmarking platform with over 400 million monthly active users. People use Pinterest for business to connect with their target audience through visually appealing content. The platform offers various advertising options, including promoted pins and ...
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Social Media Best Practices: YouTube Video Marketing

YouTube is considered the second-largest search engine in the world after Google. The video-sharing platform entertains billions of users daily with short and long-form content from influencers and brands. If your content strategy includes tutorials, processes, or frequently asked questions, ...
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The Ultimate Social Media Video Checklist

If you're spending time sharing your videos on Instagram, TikTok, YouTube, Lemon8, Facebook, or Threads shouldn't you make sure those videos are optimized for maximum reach and search on those social platforms? We've put together the Ultimate Video Checklist for ...
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The Advantages of Professional PPC Management

Do you need a budget-friendly solution to reach potential customers online? If so, pay-per-click advertising is a great option for your business! PPC management services allow companies to measure their marketing efforts and take control of their ROI. A PPC ...
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Social Media Best Practices: Twitter For Business

With its fast-paced nature and large user base, Twitter offers an excellent opportunity for businesses to connect with their target audience, boost brand visibility, and drive engagement. The micro-blogging platform is ideal for B2C companies targeting the demographic of males ...
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How Local Shops Should Optimize Google Business Profile

In today's digital era, having a strong online presence as a retail store or local boutique is more crucial than ever before. With millions of people searching for businesses online every day, it's essential to make it easy for potential ...
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Social Media Best Practices: TikTok Marketing For Businesses

TikTok has captivated millions of users worldwide with its short-form videos and viral trends. With over 2 billion downloads and a predominantly young audience, TikTok offers businesses a unique platform to connect with their target audience authentically and creatively. In ...
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Social Media Guide: How To Create A Facebook Business Page

A Facebook business page is an essential part of any Facebook marketing strategy. With over 2.8 billion monthly active users, the platform has become one of the world's most popular social sites. B2B and B2C companies that regularly update their ...
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Why You Should Stop Googling Your Business

Have you ever googled your business to check your organic search rankings? The results may have disappointed you. Regularly checking where your business shows on a search results page by Googling it is more detrimental to your website marketing than ...
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