Genessee Blog
Genessee’s digital marketing experts offer their best advice, research, how-tos, and insights—all in the name of helping you improve your site’s SEO and elevate your web presence.

Social Media Guide: How To Create A Facebook Business Page
A Facebook business page is an essential part of any Facebook marketing strategy. With over 2.8 billion monthly active users, the platform has become one of the world's most popular social sites. B2B and B2C companies that regularly update their ...
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Why You Should Stop Googling Your Business
Have you ever googled your business to check your organic search rankings? The results may have disappointed you. Regularly checking where your business shows on a search results page by Googling it is more detrimental to your website marketing than ...
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Tips For Creating Websites That Convert
Do you want a website that portrays your brand aesthetic while driving sales and revenue? If you do, you’re in the right place! Although colors, templates, and fonts contribute to the overall appearance of a website, strategic copy, calls to ...
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Is It Time To Redesign Your Website?
New year, new website? When was the last time you evaluated your website’s performance? Websites are an essential marketing tool for businesses ranging from local start-ups to non-profits to international corporations. Your website communicates your brand and company story to ...
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Kansas City PPC Management — Don’t Let Google Waste Your Money
PPC (or pay-per-click) advertising is one of the most powerful tools in your digital marketing strategy—that is if you know how to leverage this resource effectively. It can be incredibly frustrating to pour money into your PPC ads without seeing ...
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6 Signs It’s Time To Hire A Digital Marketing Agency
As a business owner, you may be reluctant to outsource your marketing to a digital marketing agency. Businesses can benefit from the expertise agencies bring in SEO, social media management, and website development. We have outlined six signs indicating that ...
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5 Ways A Website Can Benefit Your Business
A website can bring many benefits to a business. Whether connecting with local clients or advertising products worldwide, you need a website for promotion, connection, and growth. In this article, we will discuss five key elements to include in your ...
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Responding To Reviews
If you are wondering how to respond to reviews, why replying to customers is important, and how interacting with consumers can boost your SEO, these tips are for you! Online reviews reveal how people perceive your business, product, or service ...
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The Top FREE Keyword Research Tools for Content Creation
These free keyword research tools are helpful for amateurs and professional content writers! Some of these tools have paid options so that you can upgrade as your company grows. If you struggle to optimize your ads and blog posts for ...
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Why SEO Matters: The Importance of Search Engine Optimization for Your Website
If you're running a business, it's important to make sure that your website is seen by as many people as possible. This is where search engine optimization comes in. When people are searching for information online, they are more likely ...
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10 More Google Ads Mistakes
Google Ads can be an extremely effective way to drive traffic to your website if you are doing it correctly. Unfortunately, many business owners make common mistakes that decrease their effectiveness and waste their money. In this blog post, we ...
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Keyword Research the Easy Way
SEO is one of the most important aspects of online marketing. It is the process of optimizing your website or blog so that you can rank higher in search engine results pages (SERPs). And while there are a number of ...
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Get Your FREE Local Optimization Checklist
The Genessee Local SEO Checklist is the perfect tool to help you optimize your local-focused SEO for your business. We've included the basics you need to get started with local SEO into one downloadable, reusable checklist. The SEO checklist includes ...
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Learn The 10 Google Ads Mistakes You’re Probably Making
Google Ads is an excellent tool for promoting your products and driving traffic to your website. In this post, we’ll discuss the 10 Google Ads mistakes that are most common among users at businesses and agencies alike (but not here ...
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3 Things We Learned from the #InstagramDown + #FacebookDown Debacle of 2019
Marketing experts who have been telling brands & companies since Day 1 to "own your list" are throwing back their hands and saying "I told you so!" Twitter may have been the only social media platform functioning on March 13, ...
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How To Respond To Positive and Negative Reviews
Do you need to know how to respond to reviews you've received online? Are you concerned about a negative review your business has gotten on Google or on Facebook? A lot of online purchases hinge on real user reviews. That ...
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