Genessee Blog

Genessee’s digital marketing experts offer their best advice, research, how-tos, and insights—all in the name of helping you improve your site’s SEO and elevate your web presence.

 

The Future of AI & Search

Search doesn't work the way it used to. Between AI chat interfaces, voice assistants, and platforms like Reddit and Quora, your customers are finding answers before they ever land on a website — including yours. That doesn't mean SEO is ...

How to identify and fix 404s

What 404 errors mean in Search Console and why Google cares Consider this: broken links on your website could be costing you hundreds…. maybe thousands in lost sales. Don’t panic though - 404s happen… …and in the next 10 minutes ...

Introduction to Google Search Console

Search Console for Businesses: What It Is and How to Use It Ever wondered what Google really thinks about your website? There’s a free tool that can tell you - and it’s built by Google themselves. It shows you exactly ...
Iron Man

If PPC Were a Marvel Superhero, Who Would It Be?

In the vast universe of digital marketing, every channel has its own strengths, personality, and strategic role. Search engine optimization is the patient strategist. Content marketing is the storyteller. Social media is the charismatic communicator. But Pay-Per-Click advertising—better known as ...
Dr Strange

If SEO Were a Marvel Superhero, It Would Be Doctor Strange

If SEO were a superhero in the Marvel Universe, it wouldn’t be the loudest Avenger. It wouldn’t crash through walls like the Hulk or command lightning like Thor. SEO’s power is more subtle, more strategic, and far more multidimensional. SEO ...

Local SEO Website Optimization Guide

A strong website presence is crucial for businesses aiming to thrive in their local markets. With the ever-increasing competition, ensuring your website is optimized for local searches is essential. Local Search Engine Optimization (SEO) is the key to improving your ...
Person Holding Video Camera

Should I Use Video Marketing For My Business?

Video marketing is a powerful tool, offering a dynamic and engaging way to connect with your target audience. Marketers can use videos to further the interactions and connections social media platforms allow users to make. Creating content for your followers ...

How Do Apple’s iOS 17 Updates Impact Targeted Advertising and User Privacy?

As our digital landscape expands, technology companies constantly introduce updates and innovations to enhance user experience and privacy. One significant update that has sent ripples across the advertising industry is the Apple iOS 17 update. The main focus of this ...
Snap chat image on phone

Social Media Best Practices: Snapchat for Business

Initially known for disappearing photo and video messages, Snapchat has become a powerful platform for B2C brands to connect with younger buyer personas. According to Buffer, 69% of American teens use Snapchat, and the platform has over 550 million monthly ...
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