Genessee Blog
Genessee’s digital marketing experts offer their best advice, research, how-tos, and insights—all in the name of helping you improve your site’s SEO and elevate your web presence.
Google Search Console Tips That Make SEO Less Mysterious and More Useful
Search Console Tips and Tricks for Finding and Fixing Problems Fast Google Search Console is often treated like a dashboard you check when rankings dip, traffic vanishes, or someone asks a question nobody wants to answer. But it is far ...
Schema for Businesses: More Visibility, More Clicks, More Trust
Ever searched Google and seen stars, reviews, FAQs, opening hours or product prices… but not for your site? That’s happens because of something called schema. It’s not just decoration - it’s your way of speaking Google's language. And you could ...
Migrating Your Website – Without Wrecking Your Google Rankings
Ever relaunched your website and watched your rankings vanish overnight? Or maybe you’re staring at a nosediving traffic graph, realizing it all began the day you switched platforms. It sounds like you had a bad migration - and you’re not ...
The Future of AI & Search
Search doesn't work the way it used to. Between AI chat interfaces, voice assistants, and platforms like Reddit and Quora, your customers are finding answers before they ever land on a website — including yours. That doesn't mean SEO is ...
How to identify and fix 404s
What 404 errors mean in Search Console and why Google cares Consider this: broken links on your website could be costing you hundreds…. maybe thousands in lost sales. Don’t panic though - 404s happen… …and in the next 10 minutes ...
Why a Sitemap Matters for SEO
You’ve built your website, added some great content and hit publish - but then… crickets. If Google doesn’t know your pages exist, no one else will either. You need a sitemap. In this post, we’ll show you what a sitemap ...
Most businesses set up Google Search Console wrong—Here’s How to do it right
What if I told you that it takes less time to set up Google Search Console on your website than it takes to make a cup of coffee? Well, in this post, we're going to show you just how easy ...
Introduction to Google Search Console
Search Console for Businesses: What It Is and How to Use It Ever wondered what Google really thinks about your website? There’s a free tool that can tell you - and it’s built by Google themselves. It shows you exactly ...
If PPC Were a Marvel Superhero, Who Would It Be?
In the vast universe of digital marketing, every channel has its own strengths, personality, and strategic role. Search engine optimization is the patient strategist. Content marketing is the storyteller. Social media is the charismatic communicator. But Pay-Per-Click advertising—better known as ...
