Genessee Blog

Genessee’s digital marketing experts offer their best advice, research, how-tos, and insights—all in the name of helping you improve your site’s SEO and elevate your web presence.

 

Local SEO Website Optimization Guide

A strong website presence is crucial for businesses aiming to thrive in their local markets. With the ever-increasing competition, ensuring your website is optimized for local searches is essential. Local Search Engine Optimization (SEO) is the key to improving your ...
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Should I Use Video Marketing For My Business?

Video marketing is a powerful tool, offering a dynamic and engaging way to connect with your target audience. Marketers can use videos to further the interactions and connections social media platforms allow users to make. Creating content for your followers ...
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How Do Apple’s iOS 17 Updates Impact Targeted Advertising and User Privacy?

As our digital landscape expands, technology companies constantly introduce updates and innovations to enhance user experience and privacy. One significant update that has sent ripples across the advertising industry is the Apple iOS 17 update. The main focus of this ...
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Social Media Best Practices: Snapchat for Business

Initially known for disappearing photo and video messages, Snapchat has become a powerful platform for B2C brands to connect with younger buyer personas. According to Buffer, 69% of American teens use Snapchat, and the platform has over 550 million monthly ...
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What is Reddit and Should Your Brand Use It?

Reddit is an online community uniting users around common trends and discussions on various topics. B2B companies use Reddit to engage with niche communities and research trending topics among their audience. For brands seeking to establish their presence on this ...
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Social Media Best Practices: How To Use Pinterest for Business

Pinterest is a visual discovery and bookmarking platform with over 400 million monthly active users. People use Pinterest for business to connect with their target audience through visually appealing content. The platform offers various advertising options, including promoted pins and ...
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Social Media Best Practices: YouTube Video Marketing

YouTube is considered the second-largest search engine in the world after Google. The video-sharing platform entertains billions of users daily with short and long-form content from influencers and brands. If your content strategy includes tutorials, processes, or frequently asked questions, ...
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The Ultimate Social Media Video Checklist

If you're spending time sharing your videos on Instagram, TikTok, YouTube, Lemon8, Facebook, or Threads shouldn't you make sure those videos are optimized for maximum reach and search on those social platforms? We've put together the Ultimate Video Checklist for ...
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The Advantages of Professional PPC Management

Do you need a budget-friendly solution to reach potential customers online? If so, pay-per-click advertising is a great option for your business! PPC management services allow companies to measure their marketing efforts and take control of their ROI. A PPC ...
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