Genessee Blog

Genessee’s digital marketing experts offer their best advice, research, how-tos, and insights—all in the name of helping you improve your site’s SEO and elevate your web presence.

 

The Top FREE Keyword Research Tools for Content Creation

These free keyword research tools are helpful for amateurs and professional content writers! Some of these tools have paid options so that you can upgrade as your company grows. If you struggle to optimize your ads and blog posts for ...
Read More

Why SEO Matters: The Importance of Search Engine Optimization for Your Website

If you're running a business, it's important to make sure that your website is seen by as many people as possible. This is where search engine optimization comes in. When people are searching for information online, they are more likely ...
Read More

10 More Google Ads Mistakes

Google Ads can be an extremely effective way to drive traffic to your website if you are doing it correctly. Unfortunately, many business owners make common mistakes that decrease their effectiveness and waste their money. In this blog post, we ...
Read More

Keyword Research the Easy Way

SEO is one of the most important aspects of online marketing. It is the process of optimizing your website or blog so that you can rank higher in search engine results pages (SERPs). And while there are a number of ...
Read More

Get Your FREE Local Optimization Checklist

The Genessee Local SEO Checklist is the perfect tool to help you optimize your local-focused SEO for your business. We've included the basics you need to get started with local SEO into one downloadable, reusable checklist. The SEO checklist includes ...
Read More

Learn The 10 Google Ads Mistakes You’re Probably Making

Google Ads is an excellent tool for promoting your products and driving traffic to your website. In this post, we’ll discuss the 10 Google Ads mistakes that are most common among users at businesses and agencies alike (but not here ...
Read More

3 Things We Learned from the #InstagramDown + #FacebookDown Debacle of 2019

Marketing experts who have been telling brands & companies since Day 1 to "own your list" are throwing back their hands and saying "I told you so!" Twitter may have been the only social media platform functioning on March 13, ...
Read More

How To Respond To Positive and Negative Reviews

Do you need to know how to respond to reviews you've received online? Are you concerned about a negative review your business has gotten on Google or on Facebook? A lot of online purchases hinge on real user reviews. That ...
Read More