New year, new website? When was the last time you evaluated your website’s performance? Websites are an essential marketing tool for businesses ranging from local start-ups to non-profits to international corporations. Your website communicates your brand and company story to ...
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PPC (or pay-per-click) advertising is one of the most powerful tools in your digital marketing strategy—that is if you know how to leverage this resource effectively. It can be incredibly frustrating to pour money into your PPC ads without seeing ...
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As a business owner, you may be reluctant to outsource your marketing to a digital marketing agency. Businesses can benefit from the expertise agencies bring in SEO, social media management, and website development. We have outlined six signs indicating that ...
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A website can bring many benefits to a business. Whether connecting with local clients or advertising products worldwide, you need a website for promotion, connection, and growth. In this article, we will discuss five key elements to include in your ...
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If you are wondering how to respond to reviews, why replying to customers is important, and how interacting with consumers can boost your SEO, these tips are for you! Online reviews reveal how people perceive your business, product, or service ...
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These free keyword research tools are helpful for amateurs and professional content writers! Some of these tools have paid options so that you can upgrade as your company grows. If you struggle to optimize your ads and blog posts for ...
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If you're running a business, it's important to make sure that your website is seen by as many people as possible. This is where search engine optimization comes in. When people are searching for information online, they are more likely ...
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Google Ads can be an extremely effective way to drive traffic to your website if you are doing it correctly. Unfortunately, many business owners make common mistakes that decrease their effectiveness and waste their money. In this blog post, we ...
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SEO is one of the most important aspects of online marketing. It is the process of optimizing your website or blog so that you can rank higher in search engine results pages (SERPs). And while there are a number of ...
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The Genessee Local SEO Checklist is the perfect tool to help you optimize your local-focused SEO for your business. We've included the basics you need to get started with local SEO into one downloadable, reusable checklist. The SEO checklist includes ...
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Google Ads is an excellent tool for promoting your products and driving traffic to your website. In this post, we’ll discuss the 10 Google Ads mistakes that are most common among users at businesses and agencies alike (but not here ...
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Marketing experts who have been telling brands & companies since Day 1 to "own your list" are throwing back their hands and saying "I told you so!" Twitter may have been the only social media platform functioning on March 13, ...
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Do you need to know how to respond to reviews you've received online? Are you concerned about a negative review your business has gotten on Google or on Facebook? A lot of online purchases hinge on real user reviews. That ...
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