Genessee Blog
Genessee’s digital marketing experts offer their best advice, research, how-tos, and insights—all in the name of helping you improve your site’s SEO and elevate your web presence.

10 More Google Ads Mistakes
Google Ads can be an extremely effective way to drive traffic to your website if you are doing it correctly. Unfortunately, many business owners make common mistakes that decrease their effectiveness and waste their money. In this blog post, we ...
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Keyword Research the Easy Way
SEO is one of the most important aspects of online marketing. It is the process of optimizing your website or blog so that you can rank higher in search engine results pages (SERPs). And while there are a number of ...
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Get Your FREE Local Optimization Checklist
The Genessee Local SEO Checklist is the perfect tool to help you optimize your local-focused SEO for your business. We've included the basics you need to get started with local SEO into one downloadable, reusable checklist. The SEO checklist includes ...
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Learn The 10 Google Ads Mistakes You’re Probably Making
Google Ads is an excellent tool for promoting your products and driving traffic to your website. In this post, we’ll discuss the 10 Google Ads mistakes that are most common among users at businesses and agencies alike (but not here ...
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3 Things We Learned from the #InstagramDown + #FacebookDown Debacle of 2019
Marketing experts who have been telling brands & companies since Day 1 to "own your list" are throwing back their hands and saying "I told you so!" Twitter may have been the only social media platform functioning on March 13, ...
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How To Respond To Positive and Negative Reviews
Do you need to know how to respond to reviews you've received online? Are you concerned about a negative review your business has gotten on Google or on Facebook? A lot of online purchases hinge on real user reviews. That ...
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