Dedicated Account Service
The first thing you’ll notice is our customer service. Have questions about your site? Need clarification about your bill? Want to review results, discuss strategy or make changes to your site? No problem. We’ll take care of it.
PPC Management & Reporting
The advantage of pay-per-click advertising is cost-efficiency and instant visibility. A professionally and properly managed PPC campaign will help you achieve a better return on investment. We provide daily reviews for optimization of PPC campaigns to maximize click-through rates, bid amounts and overall ROI. Our monthly reporting on PPC results, combined with overall site analytics, tells you exactly how well your PPC program is performing.
Search Engine Marketing
The technical definition of SEM can take many forms. But it boils down, rather simply, to the visibility of your website in search engines. Given billions of searches every month, it’s vital that your business is highly visible and noticeable to potential clients in search results. Our strategic approach and experience with the most effective tactics will make it happen.
We create class-leading, award-winning, responsive websites. Set yourself apart with a truly custom-designed website that looks amazing on any device and every screen – one that is designed for responsiveness and lead generation.
Search Engine Optimization (SEO)
SEO Review, Recommendations & Reporting
Search engine optimization is the practice of ensuring that your website is doing everything possible (within webmaster guidelines, aka “white hat” SEO) to improve its position in organic search results for targeted keyword searches. SEO is never considered done. It requires constant and diligent monitoring and updating to maintain established rankings and to find opportunities for additional organic search visibility. We are completely transparent in sharing SEO results. Execution of recommendations can be included as well.
Regular publishing of new, well-written, high-quality content is a key factor in growing inbound links and increasing traffic to your site. Genessee will produce new content on a regular basis.
Local Search Optimization & Maintenance
For professional services businesses with brick and mortar office locations, local search is the primary source of visibility. We take careful measures to see that local search is fully optimized and continually up to date.
Social Media Management
Simply being on social media isn’t enough; regular postings and engagement are necessary for businesses to be successful on social media platforms.
Subtle changes (and sometimes not-so-subtle changes) to the right elements on your website can make a significant difference in the success of your website bringing you more clients. Ongoing testing tells us, with data, what does and what does not work.