A Facebook business page is an essential part of any Facebook marketing strategy. With over 2.8 billion monthly active users, the platform has become one of the world’s most popular social sites. B2B and B2C companies that regularly update their Facebook business pages reach consumers of varying ages and interests. In this article, we’ll explore how to create a Facebook business page and the best practices for promoting your brand.
Creating Your Facebook Business Profile
The following tips will show you how to create a Facebook business page and ensure you include the essential information in your profile.
Business Page Information
Facebook business pages give you access to content creation tools, paid promotions, and analytics you wouldn’t have on a personal profile. You can use Meta Business Suite (formerly Facebook Business Manager) to manage, monitor, and adjust your marketing strategies on the platform. With this tool, you can track ad performance, give others access to the business page, and avoid mixing personal posts with business posts.
Once you create your page, list necessary information such as your business hours, contact details, address, and a brief description of what your business does. You should include this information in the “About” section at the top of the page. Facebook also allows business pages to share specific details like milestones, product launches, and business anniversaries within the “About” section.
Add A Call To Action
A call to action (CTA) in your profile is a great way to drive traffic from your Facebook page to your website or landing page. Facebook provides various button options, including “Contact,” “Sign Up,” or “Book Now,” to make it easy for customers to engage with your business. You can view insights into how many people click on your CTA in your business page settings and adjust your copy or button position accordingly.
Use Eye-Catching Visuals
You need two photos at the top of your business page: a profile photo and a cover photo. Your profile photo is the small round photo that appears in front of the cover image. Inside this circle, you should include an image that is easy for your audience to recognize, such as your brand logo or headshot. You can also change your profile photo to advertise a sale, company anniversary, or upcoming events.
The cover photo should be high-quality and engaging to visitors. It should also communicate your company’s mission, vision, and values. Facebook frequently changes profile and cover photo dimensions to deliver the highest quality images. We recommend monitoring their image guidelines in the Help Center to ensure your pictures meet their recommendations.
Monitor & Respond To Comments
Make sure to respond to comments and messages from your audience promptly. This will show that you value their input and are interested in their opinions. If you receive a negative comment or review, quickly resolve the issue. Negative feedback can help you improve your customer service and give you ideas for helpful content for your Facebook business page.
Use Facebook’s Tools
Facebook offers various tools to help business pages reach their audience through targeted posts, groups, and ads. When you post on Facebook, you can target specific audiences based on gender, age, location, interests, and more.
Facebook Groups are ideal for businesses to connect with people interested in their business. You can join relevant groups or create your own to foster a community around your brand. Engaging with your group members by asking for feedback, sharing helpful tips, and starting discussions will create a thriving community around your brand.
You can also use Facebook Ads to reach a wider audience and promote your business. You can target your ads to specific demographics within the campaign settings to ensure the right people see your ads. Make sure to include a clear call-to-action within your copy to give your audience direction on what you want them to do.
Facebook Posting Best Practices
Incorporating a mix of informative, engaging, and promotional posts will help build a loyal following interested in what you have to say. If you have important posts about upcoming events, sales, or company updates, you can pin them to the top of your page so your audience can easily find them. Here are some general guidelines on how to create a Facebook business page that promotes audience engagement:
Strong visuals capture attention, promote your products and services, and describe how they benefit customers. You can use tools like Canva or Adobe Pro to create engaging graphics with your brand logo that communicate upcoming events, product launches, promotions, and sales. If you post content from other platforms like your website blog or YouTube channel, use a featured image or thumbnail relevant to the topic and your industry.
Engagement is key to building a loyal following on Facebook. You must think about the content you post from your audience’s point of view. What kind of content do they want to see? Do they enjoy instructional videos? Behind-the-scenes content? Live videos? Testimonials? Creating a poll for your audience to vote on what they want to see in their feed and monitoring the posts that receive the most engagement will help you determine the best content to deliver. For posting inspiration to get you started, read these statistics from Social Sprout detailing what consumers want to see from brands on social media.
Following these tips to create a Facebook business page will help foster an engaging space to interact with your audience and promote your brand. Whether a B2B or B2C company, you can find and connect with your ideal customers on Facebook if you post regularly and consistently interact with them.