As a business owner, you may be reluctant to outsource your marketing to a digital marketing agency. Businesses can benefit from the expertise agencies bring in SEO, social media management, and website development. We have outlined six signs indicating that it might be time for you to partner with a digital marketing agency to achieve or accelerate your marketing goals.
1. Your Time Is Limited
As a business owner, you are the expert on your company’s products and services. However, just because you are the expert doesn’t mean you have to handle the marketing responsibilities. If your business is rapidly growing, you may not have the time to focus on increasing engagement and reaching a wider audience for your products because hey – you’re actively running a company!
Partnering with an agency gives you access to a whole team of people with the capacity to do keyword research, run ad campaigns, create website content, and manage your social media. Agencies like Genessee help businesses develop & implement marketing strategies so business owners and employees can focus on their strengths within the company.
2. Sales Are Declining
A lack of return on investment (ROI) is a huge pain point for growing businesses. According to a recent study, 61% of marketers say that generating traffic and leads is one of the top marketing challenges for their company. If you recently noticed a decline in your sales or bookings, it might be time to hire a marketing agency to develop an inbound marketing strategy to reach your target audience. The agency may use email marketing, ad campaigns, and SEO to cater your content to your target audience. A tailored marketing strategy will direct leads to your sales force, saving time and promoting efficiency.
3. Marketing Strategies Are Overwhelming For You
The development of a marketing strategy requires detailed knowledge of various skills and even some insider baseball terminology and tactics. You must be skilled in SEO, social media marketing, graphic design, and website development. And while you may specialize or even enjoy one of these puzzle pieces, it’s hard to complete an entire puzzle with the same piece repeated again and again.
Working with a digital marketing agency, you have access to the creative knowledge of their team. The agency will assign specialists to manage your social media platforms, develop a landing page, and optimize your website content. Outsourcing your marketing to the experts allows specialists to assess your company’s needs and develop a plan to grow your business exponentially without you doing the legwork or hitting the books.
4. Website Content Is Outdated
If you have recently seen a decline in your website traffic, that may indicate that your website content is outdated. Fresh content helps your website to rank on Google and increases client engagement on social media. A digital marketing agency will provide the tools and resources needed to create fresh content and develop a content calendar for your website and social media accounts. A content calendar will keep your website filled with new and optimized information for your audience and help your writer keep track of when to post new content. If the agency does not have a writer on staff, they will contract a freelance writer to oversee the content creation for your company.
5. You Aren’t Tracking Key Analytics Metrics
Analytics measure the impact your content makes on website visitors. If your content is outdated or you do not understand the analytics reports, you cannot recognize what marketing strategies are most effective for your business. Digital marketing agencies will use your website analytics to improve your business and marketing. They will test, track, and analyze results from ad campaigns, social media posts, and blog posts to determine the best strategies that brought visitors to your website. They will also predict trends, holidays, and events that may impact your business. The agency receives feedback from your target audience on content effectiveness through tracking key analytics metrics.
6. You Want To See Measurable Results
You may have worked with a digital marketing agency that approaches marketing with a “one size fits all” mentality, leaving you confused about whether their strategies are making a difference. At Genessee, we are passionate about creating tailored marketing strategies for each of our clients. With our services, you will see a more significant ROI, increased client engagement, and enhanced website traffic, leading to increased sales.
But don’t just take our word for it! Read the case studies to see how our services have helped our clients reach their marketing goals.