Social Media Best Practices: TikTok Marketing For Businesses

TikTok has captivated millions of users worldwide with its short-form videos and viral trends. With over 2 billion downloads and a predominantly young audience, TikTok offers businesses a unique platform to connect with their target audience authentically and creatively. In today’s edition of Social Media Best Practices, we’re diving into practical TikTok business marketing strategies and sharing valuable tips to help brands leverage TikTok’s marketing potential.

Creating Your TikTok Business Page

TikTok business accounts give you access to marketing tools and commercial audio that help you build your marketing strategy. Your business page should have a bio picture with your logo, a succinct brand description, and a link to your website. You can also get verified to increase brand exposure and credibility. 

Using relevant hashtags and keywords in your bio description helps your content rank on “For You” pages. You can grow your brand’s presence by researching trending content, participating in challenges, or creating a branded hashtag.

Developing Your Marketing Strategy

Without a solid marketing strategy, you will be easily discouraged by the amount of engagement you receive. Now that you’ve created your business page, you need a plan for consistently posting and engaging with your audience. Use the following points to develop your unique marketing strategy.

Know Your Target Audience

TikTok is known for its vibrant and diverse community, so take the time to research and analyze your target audience’s demographics, interests, and preferences. The information will guide your content creation and ensure your content reaches the right audience. Here are some questions to help you pinpoint your ideal customer:

  • What is their personality? 
  • What solutions are they seeking for their pain points?
  • Where do they hang out? 
  • Who do they follow? 
  • When are they most active on the platform? 

Research Relevant Hashtags 

Hashtags help to increase the discoverability of your content on TikTok. Research trending hashtags and keywords in your niche and incorporate them into your captions to optimize your posts. Consider creating branded hashtags that encourage user-generated content and foster a sense of community around your brand. 

Utilize TikTok Ads

TikTok ads manager tool enables you to create targeted ads, collaborate with creators, and analyze campaign performance. Smaller brands may find the in-feed video ads are more effective for reaching their audience, whereas more established brands may invest in TopView ads or brand takeovers. You can also use branded hashtags, branded effects, or pay to boost your posts to capture users’ attention. 

Monitor TikTok Analytics

Monitoring and analyzing TikTok’s built-in analytics on views, engagement, shares, and follower growth is essential. TikTok has replaced Google as a search engine for Gen Z users. If your target audience is in that demographic, you must include keywords for your content to rank. Use the analytics data to refine your strategy, identify trends, and optimize your content. 

Promoting Your Content

Collaborate With Influencers

Collaborating with popular TikTok creators with a significant following and a strong presence in your niche can help amplify your brand’s reach and credibility. You can use Creator Marketplace to find and engage influencers in your industry. Depending on the size of your business, you may consider reaching out to micro or nano influencers with a smaller audience. Since they have a more concentrated audience, they may reach more people than more popular creators. 

Participate in TikTok Challenges and Trends

Engaging with viral challenges and trends can significantly boost your brand’s visibility and reach. Monitor trending hashtags, sounds, and challenges relevant to your industry or brand and create content that aligns with them. Participating in these trends increases your chances of gaining exposure to a broader audience.

Cross-Promote TikTok Content

Extend the reach of your content by cross-promoting it on Instagram, Twitter, Facebook, or YouTube to leverage your existing audience and drive traffic to your TikTok business account. This cross-promotion helps you expand your brand’s visibility and attract potential customers from various social media channels.

TikTok presents a unique opportunity for businesses to connect with their target audience in a fun, creative, and authentic manner. By participating in TikTok trends, collaborating with influencers, optimizing your ads, and analyzing the platform’s analytics, you can elevate your brand’s marketing efforts and engage with a new generation of consumers.


To effectively reach your Gen Z audience, you need to create a TikTok business account. Brands that regularly post and engage with their audience will build trust, loyalty, and credibility on the platform.