Social Media Best Practices: Twitter For Business

With its fast-paced nature and large user base, Twitter offers an excellent opportunity for businesses to connect with their target audience, boost brand visibility, and drive engagement. The micro-blogging platform is ideal for B2C companies targeting the demographic of males ages 18-29. Our newest installment in the Social Media Best Practices series covers the best practices of using Twitter for business and how to use Twitter ads.


Best Practices For Twitter Business Accounts

Once you create your business account, it’s time to implement these best practices to engage with your audience and build a strong presence:

Maintain Brand Consistency

You should maintain consistent branding across all social platforms with your user handle, picture, and header image. Your Twitter business account should consistently use the same visuals and voice and include keywords in the bio to enhance visibility among your target audience. This consistency helps establish trust and reinforces your brand image.


Develop A Content Strategy

Determine your marketing goals for the platform, like sales, engagement, or website traffic, and use those goals to determine the focus of your content. Once you’ve defined your goals, create a content calendar. Planning your content ahead of time can be overwhelming, but it will save you time later on. Content planning allows you to look at the optimal times to tweet, brainstorm creative ideas to boost engagement, and strategize for meeting your marketing goals. Monitor your competition’s tweets and actively interact with relevant accounts to help generate content ideas. 


Research Relevant Hashtags

Hashtags help to increase the discoverability of your content on Twitter. Research trending hashtags and keywords relevant to your brand and incorporate them into your tweets so they appear in broader conversations. Incorporating these hashtags helps your content to reach a wider audience when users search for related topics. 


Build Audience Relationships

Actively engage with your audience by promptly responding to their comments, queries, and feedback. Identify Twitter trends relevant to your brand and industry and post content to start conversations with your audience. Participating in relevant discussions and acknowledging customers’ voices shows you want to understand your audience’s interests and hear their opinions.


Share Valuable Content

Twitter is a popular platform for businesses to connect with customers through news, entertainment, sports, and politics. Your brand should focus on crafting engaging tweets and incorporating multimedia elements such as images, videos, and GIFs to increase engagement. Video tweets boost organic engagement and tend to perform better than text Tweets. You must experiment with what drives the best engagement for your business account.


Monitor Twitter Analytics

To monitor and refine your content strategy, use Twitter analytics. The data helps you adjust your content strategy to get your desired conversions, sales, and engagement rates. Not all of the analytics will be helpful to your business, so it’s essential to refer back to your goals continually. Monitoring and collecting information from the metrics will demonstrate whether your content is bringing value to your customers and driving the sales, conversions, or traffic you want.


How To Use Twitter Ads 

Twitter ads provide a powerful tool to increase brand awareness and reach your target audience. They allow businesses to target specific demographics, interests, and behaviors. Only 43% of marketers promote their business on Twitter, so less competition means more opportunity to reach your target audience. Hootsuite’s statistics on Twitter ads found that:

  • Twitter ads have the potential to reach 544.5 million people,
  • Twitter ads reach 10.7% of all Internet users,
  • Twitter ads reach 32% of Americans age 13 and older, and
  • Twitter ads reach almost 3x more men than women

Here’s a starter guide to using Twitter ads effectively:

A successful ad campaign for businesses on Twitter requires a few key ingredients. 

  • Define Your Objectives. Determine your campaign goals, whether it’s driving website traffic, increasing brand awareness, or generating leads.
  • Determine Your Target Audience. Use Twitter’s advanced targeting options to narrow your audience based on demographics, interests, behaviors, and keywords.
  • Choose An Ad Format. Experiment with ad formats such as promoted tweets or promoted accounts and choose the format that best suits your campaign objectives and encourages audience engagement.
  • Use Compelling Visuals. Engaging visuals, compelling copy, and enticing calls to action are essential for capturing your audience’s attention and conveying your message effectively.
  • Set Your Campaign Budget. Set a budget for your Twitter ads campaign and choose a bidding strategy that aligns with your goals, like cost-per-click or cost-per-engagement. Monitor your ad performance regularly and make necessary adjustments to optimize your budget allocation.
  • Track Ad Performance. Use Twitter’s analytics tools to track the performance of your ads, measure engagement, and gain insights into audience behavior. Analyze the data to refine your ad strategy and improve campaign effectiveness.


Meta’s Threads: Should Businesses Hop On The Bandwagon?

Meta’s new app, “Threads,” has surpassed 100 million viewers since its launch last Wednesday. The app is based on the Instagram account system and allows you to transfer over your Instagram follower list seamlessly. Meta representatives described activities on the app as “public conversations between users.” The app features several elements strikingly similar to Twitter. However, according to the head of Instagram, Adam Mosseri, they’re not trying to surpass Twitter or even reach an Instagram-level number of users. Zuckerberg and the Meta team are experimenting to see if Threads becomes more culturally relevant. The platform currently does not offer an option for ads, but it is a great opportunity for savvy creators to establish their brands. 

So, the million-dollar question is, should your business be on Threads? That’s up to you. If the Twitter format works well for your business, you should probably give Threads a shot. If your target audience falls in the Gen Z demographic, Threads is an ideal way to engage with them, build relationships, and start conversations. Since there is no space for advertisers, brands should focus on repurposing content from blogs and other social platforms or sharing short videos and images. 


Twitter provides businesses with a dynamic platform to connect, engage, and grow their online presence. By following the best practices outlined in this blog, you can create a compelling Twitter business account, implement effective strategies to engage with your audience, and leverage Twitter ads to achieve your business goals. Remember, consistency, relevancy, and active participation are the keys to success on Twitter. Regularly monitor your performance, experiment with new strategies, and stick to your marketing goals.


With dedication and a strategic mindset, Twitter can become a valuable asset for your business’s growth and success. Brands that consistently post and engage with their audience will build trust, loyalty, and credibility on the platform.