TimberKing Case Study

Intro:

TimberKing manufactures and sells industry leading, top-quality portable sawmills with worldwide distribution.

The Problem:

The website was old, PPC campaigns were getting very little attention and it had been several years since any SEO effort was attended to on the website.

The Solution

  • Produce an SEO Audit to reveal what was working and where improvement was needed and then implement high impact recommendations on the existing site.
  • Rework the existing PPC campaigns to maximize their effectiveness with our experienced, expert team to drive more traffic and get more phone calls.
  • In Q1 of 2016 build a new website to amplify the new traffic improved SEM would bring to the site.

The Results

In the first 3 months SEO rankings for their best keyword moved up from the middle of page 2 to page 1 of Google results – most importantly:

AdWords Keywords Rank Improvement
Sept ’16 to Jan ‘17

‘sawmills’
59 to 9

‘portable bandsaw mill’
14 to 8

‘portable sawmills’
16 to 8

 ‘portable sawmills’
16 to 8

 

First 14 weeks under Genessee Management
vs. Same Period Previous Year

Click Thru Rate UP
1.22% to 5.35%

with a strong emphasis on non-branded terms!

Conversions UP
127%

 

Search Impressions Share UP
50%

 

And most importantly, the client’s phone is ringing off the hook and says he’s never been busier with new leads!

All of this with the old, severely out dated website. Just wait until we finish building his new website!