Standard Battery – A PPC Case Study


Standard Battery has been a leader in wholesale battery sales nationwide for over 30 years.  They are a local business that has been serving the Kansas City and Omaha regions since 1977.

The Problem

Standard Battery was experiencing a common a problem – the huge PPC agency they were already working with was slow to respond when needed.  Consequently, Standard Batteries conversions and sales were declining.  At the same time, they were spending more money for fewer results.

The Solution

As a local SEM agency with a focus on customer service, Genessee put our experts to work reorganizing their existing PPC campaigns and optimizing them on a weekly basis to build success.

The Results

Within six months, Genessee was outperforming Standard Battery’s previous agency in PPC and website conversions, which was generating sales both over-the-phone and in-person for Standard Battery.

Our first 6 months of efforts (June ’16 – Dec ’16)
vs. the same period the year before:

Cost Per Click
lowered 51%

Web Conversions
UP 37%

 Phone and Walk-In
sales are UP!