Keller Fire Ux Improvements


Keller Fire, a local Kansas City company with multiple branches and locations, hired Genessee to improve their SEO and website conversions.

The Problem

Keller Fire knew they should be getting more leads than they were and were right to blame their existing website!

The biggest non-technical problem we found on the existing website was the lack of a contact form. You’d be amazed at the number of inquiries that began rolling in just by providing an easy alternative method for prospective customers to contact Keller Fire!

The Solution 

  • Full search engine optimization to maximize SEM effectiveness
  • Rework existing content and create new content as indicated by SEO needs
  • Navigated the complicated WordPress multi-site to reorganize page structure & menu to improve user experience
  • Full local optimization utilizing Google My Business listings

The Results

  • In the first 12 months after implementing our SEO strategy, contact forms submitted through the website increased 300%


In 1 year…

Service-Based Keywords (nonbranded) now appear on Page 1 of Google

Organic traffic has continued to increase on the new website

 Prospect inquiries submitted online increased by 300%!