Intro:

Jack Stack BBQ is a leading BBQ in Kansas City that offers shipping of all its remarkable BBQ products straight to any door in the US.

The Problem

The shipping business has a very small window for success with most of their annual business coming Oct – Dec. PPC in past years had been okay, but it had to be better.

The Solution

• Use our expertise to optimize existing campaigns
• Create new highly effective campaigns
• Implement the latest features of Google AdWords to improve search share, lower CPC and increase CTR to get the most out of PPC for Jack Stack shipping

The Results

The numbers speak for themselves. We had more budget than the previous year (previous agency) because we knew we could do more.  It was money well spent – a 27% increase in budget led to 79% more in revenue from PPC!