Dalton Education Case Study

The Problem

Dalton was struggling to effectively manage their own PPC campaigns as AdWords became more advanced and complicated. Dalton Education engaged DMH to take over daily management of all their PPC.

The Solution

With a challenging goal of lower spend combined with maintaining the number clicks we started with a thorough audit of the existing campaigns. Next up we began identifying and capitalizing on existing opportunities and implemented some additional features in AdWords not previously in place.  This combined with daily optimization quickly turned around their PPC campaign. 

The Results

Doing More With Less – not only are we spending less, clicks are up for Dalton.

At six months of PPC management, we’ve seen consistent YoY improvement each month.

Looking at Feb ’16 thru July ’16 vs. the same period last year:

Clicks up

CTR up

Avg CPC down

Total Spend down

We spent 21% less to get 20% more clicks with a better CTR (higher quality traffic).