Beyond the Dog was launching a second operation in Houston, TX to follow up their very successful Kansas City-based business.
BTD needed to quickly grow their brand awareness in a brand new market in a very short amount of time. SEO for a brand new site would take time, time that the client didn’t have in the new market.
The Solution & Results
- A new website with strong CTAs focused on the Houston area and surrounding suburbs. SEO was the primary force behind design, development and content decisions.
- A PPC campaign launched when the doors of the business opened and immediately the phone was ringing and appointments were booked.
- It did take time, but with patience, BTD saw organic search rankings consistently grow and 6 months in explode. 22 of the 90 tracked keywords (previously not even in the top 500) were on page 1 of Google! Including some of their most important keywords.
- The client who believed PPC was a necessary evil to help out with a new business in Houston is now a firm believer that PPC drives cost-effective results and has ongoing PPC as an always-on part of their marketing plan.
In just 6 Months…
22 Keywords on Page 1
Organic traffic has continued to increase on the new website
Another client convinced